Our Jardin is a cold-pressed juice start-up in Jackson, MI.
Their goal is to supply nutrient dense juices and later expand into fruit leather, jams, mixed nuts, and health cookies.
Our Jardin has a more playful approach to cold-pressed juice than some of the local competition. We wanted to represent the company as fun and friendly, while still acknowledging it as a locally made product.
Their potential clientele would respond well to accessible branding, since education will play a large part in the success of the company.
To prepare for branching out into various health foods in the future, we needed more than the logo to tie in each product. Small illustrations with thick lines will be used a repeating pattern to establish unity among the brand’s packaging.