In this project we had to brand a superhero of our creation.
My superhero is BeeGirl. She’s strong, empowering, can talk to bees—and she can fly!
Besides her crime fighting extra curricular activities, she also has a honey-focused healthcare line.
Energetic & Clean Mark
While BeeGirl might sound like a silly, playful superhero, she is pretty serious about her work. Which is why her mark is clean and simple but a little rounded to show friendliness.
Because she can communicate with bees—and bees are everywhere—there is no need to call her. Simply dance to show your location and her bee buddies will tell BeeGirl where help is needed.
My goal was to create a very strong mark which would incorporate many of BeeGirl’s abilities without becoming just another bumble bee logo.
Through the lowercase “b” I was able to show movement and the communication of dance with the honeycomb acting as the path of the bee. The bee then becomes the ascender as he takes off for flight.